More than just a logo

Over the years, I’ve discovered the value of strategic and intentional brand identity systems. Your branding should be functional and expansive, working to help you connect with your ideal audience on an emotional level. Making long-lasting relationships with your community should be the goal, not quick, impersonal transactions.

Explore how we can work together and create a memorable, magnetic brand:

Brand Strategy

Brand Strategy is the bedrock to any business initiatives. It’s a comprehensive plan that:

  • Effectively positions brands in their desired market

  • Achieves specific business objectives

  • Resonates with a target audience

  • Guides all aspects of brand decisions and development

  • • Brand Attributes/Keywords

    • Target Audience Evaluation

    • Brand Positioning

    • Industry Research

    • Brand Voice/Messaging

    • Brand Features (Unique selling points)

    • Benefits (Direct takeaways of what you offer)

    • Values (Long-lasting impression on your buyers)

    • Brand Monitoring & Evaluation (Post launch)

By investing in Brand Strategy, you’ll gain clarity on the inner workings of your brand:

What value you provide (beyond product or service)
Who do you serve,
How do you serve them, and most importantly,
Why you serve them

Brand Identity

An effective brand identity is one that’s consistent and intentional. From your logo to brand colors, every touchpoint of your brand should be cohesive, build brand recognition, and grow brand loyalty. It’s a visual system that captures what words can’t express, connecting with your ideal audience on a deeper, emotional level.

  • • Mood Board Curation

    • Primary Logo

    • Secondary Logo

    • Alt. Logos

    • Brand Pattern

    • Custom Icons/Illustrations

    • Color Palette

    • Font Suite

    • Social Media Templates

    • Brand Collateral (Business cards, letterheads, slide decks, etc.)

    • Brand Guidelines

By investing in an effective Brand Identity, you’ll gain confidence in your uniqueness, the experience you give others, and your position in the market. Having a solid brand identity provides trust and credibility to those looking to be a part of your story.

The Process

  • This is the handshake that introduces each other. We discuss your needs, challenges, vision, story, project timeline, budget, and overall to see if we’re a good fit. If you need additional services including branded photography and videography, music, or web design, we will solidify all of those details at this meeting.

  • The core of the process is strategy. This is where you and I get clarity on your story, why you exist, what you do, how you do it, and who you do it for. These are the building blocks of your brand, and without knowing these pillars, your aesthetic (or brand identity) has no function.

    This brand strategy will be your roadmap for years to come. It’s built to ensure you have a plan in place for how your brand will live, communicate, and grow, but most importantly, it allows you to adapt down the road.

  • Once we’ve established the foundation of your brand, I then conduct my own market research on your industry, competitors, and target audience. This information helps me dive into your world and understand how your design will function on a user experience level.

    This data will also help me to create a brand system that aligns with your business goals. Whether you’re looking to increase brand awareness, grow sales, or to simply look more cohesive, we’ll make sure your identity system works for you.

  • I start my design process by creating a mood board that’s directly extracted from our brand strategy session. Once we agree on an aesthetic direction, my design process begins.

    If the concept I propose needs a bit of adjusting, we take the time together to polish those finer details to ensure your brand system is exactly on par with your vision.

  • Once we’ve settled on a final concept for your brand system, it’s time to deliver and launch!

    All of your assets will be delivered to you on a private Google Drive for infinite access. Included in the delivery is brand guidelines, logos, alt. logos, color palette, font kit, icons, patterns, packaging, and any other collateral your brand needs.

    From there, it’s off to launching! Time to show your new brand to the world.

Every client project is unique, but my process follows a structure that ensures your story and vision is the priority. From the discovery call to the delivery, you’re invited to come alongside me every step of the way as we craft a brand that reflects you and your value authentically.

FAQs

  • I do not offer a single logo design service. I offer a fully comprehensive brand experience that’s acts as an effective, long-term plan for their business.

    If you are seeking just a logo, I have many referral sources I am happy to connect you with!

  • I am open to any new industry that comes my way, but to be specific, I aim to work with these industries:

    • Food & Beverage

    • Wedding

    • Fashion

    • Hospitality

    • Health & Wellness

    • Creatives

  • I only use Canva to help build editable assets for my clients, such as social media templates, slide decks, and business cards.

    In the past it was a hassle to send over PDFs and figure out the best way for my clients to edit them. Canva makes that transition easy for both parties!

    Everything else I design is strictly through Adobe programs.

  • It truly depends on the size of the business and what they’re looking for.

    The average amount of time it takes me to complete Brand Strategy and build a Brand Identity takes about 1-2 months.

    For bigger projects, it could be anywhere from 2-6 months.

  • Yes, I offer custom web design via a 3rd party/trusted colleague. See my Partners page for more.

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